Have you ever heard of Google PPC? The popular search engine Google boasts over 750 million results for a Google PPC account.
A GOOGLE PPC account is a very valuable tool for advertisement. Some of the ways they can help you enhance your ad is to increase the amount of targeted traffic you are getting to your website, thus making it easier to convert sales and increase your profits.
Here are five of the most important things to know whenever you are opening up a Google PPC account:
1. Research the different Google services and tools that you can add onto your PPC account. The first one you should be staring at are the Google AdWords Keyword Tool, Google Site Search, Google Search and Google Search partners. These three tools will help you predict which keywords will get you the most visits.
2. Select particular keywords that are easy to find. However, do not go too broad with your keywords – the more popular the keyword, the greater the competition, therefore the more money you will receive per click.
3. Remember that Google is looking for specific keywords and product information. So say for example that you are selling pet supplies. You may be focusing on the keyword ‘pet supplies’, which gets over 3.8 billion searches. However, as more companies which sell pet supplies come online and add this keyword to their site, you can lose your focus on what you are trying to achieve.
Some website owners try to incorporate popular keywords in their site’s content, but in doing so greatly affects the message that you are telling the visitors on your website. So you want to make sure that you include specific keywords and only when you do so, are you telling your visitors exactly what you are trying to tell them.
4. Account dollars and cents. When it comes to sales from your website, so many website owners make a massive mistake. They overspend on Google PPC. They invest hundreds of dollars into advertising without a plan.
Let’s take an example. You are trying to sell mouse pads online. So you want to advertise for a particular brand or mouse pad that is over $100. But because your site is not just primarily about mouse pads, you want to focus on the specific brand or mouse pad that you are selling. And this is what Google will reward – by decreasing your costs per click.
So what if your campaign costs you hundreds of dollars? Unlike with traditional advertising, once you start getting clicks, your ad will not stop performing until you stop spreading it out too thin. Therefore, instead of letting your ad go on autopilot with Google, you want to focus on this by running specific ads for particular products.
Having pages of content on your primary site on each targeted keyword and ad leading to their own landing page also helps greatly in negating the cost of advertising and instead brings in both more ad clicks and ultimately increased sales. Plus, there is no limit on the word count of content that can be placed on a website.
As you can see, running a Google PPC campaign is fairly easy. You only need to carefully consider what you are hoping to achieve, and utilize the available technology to detect every loophole that Google has left untapped to match. Once you have the tools to be able to master Google PPC, you will be well on your way to increased profits.